‘The Wonder of You’ Philips Global Lifestyle Press Event
An award-winning innovative global event concept and a unique Virtual Reality event experience. Philips and Turn Key won a whopping 2 Gouden Giraffe awards, in the categories of ‘Brand Events’ and ‘Innovation Award’.
- Client
- Philips
- Event type
- Business Event
- Services
- VR beleving
- Storytelling concept
- Brand positioning
- Details
- Global concept
- Available in 7 languages
- Award winning
A particularly impressive hybrid press event
The Wonder of You is a global event in which personal (live) communication with influencers and lifestyle press is successfully combined with high-end technology, without losing a warm, personal touch. On the contrary, during an impressive AR, VR and video experience, there was in fact plenty of time and space for a very personal experience, which the participants considered to be extremely special.
An unprecedented global success
The experience was implemented all over the world and has now been carried out in 16 countries, including 17. The total reach generated worldwide through this project exceeds 3 billion, spread over 640 articles and 234 social media posts.
Turn Key has demonstrated that AR and VR offer endless new possibilities, with a personalized customer experience. It’s a unique concept, with Philips’s brand positioning and holistic view of health taking pole position, and products serving as the proof points of the story.
“An award winning Global Lifestyle Press Event ‘The Wonder of You’.”
A sample of our Business Events
Would you like to find out more about the options?
Are you interested in hiring Turn Key to organize your business event? Set up an appointment and we’ll tell you all about the options. The coffee and chocolates are ready and waiting for you.